As podcasting has exploded in recent years, schools like Skidmore College and NYU College of Global Public Health have started creating branded podcasts as a way to generate brand awareness, establish thought leadership, and nurture prospective students.
Consider the data on podcasting:
26% of Americans listen to podcasts monthly
75% of listeners take action on a sponsored message
The average listener completes 90% of a given episode
Ready to get in the podcasting game? Read on to learn how eCity can assist in your next podcast creation project.
